Nike created Community Stores to promote healthy local community in diverse urban areas with distinct cultures, customs, and passions. Through naming, custom typography, and graphics each store received it’s own unique identity. To bring concepts to reality, I was commissioned to create the branding, in-store installation, and employee product for the grand opening of the Watts location in Los Angeles, California. The Watts Towers played a heavy influence on the graphics created. The Watts Towers are a symbol of freedom, creativity, and initiative for the local African-American and Latino community and beyond.