As the Co-Lead Designer at Watson Apparel, a nationwide retailer specializing in on-trend streetwear, footwear, and nostalgic sportswear, I have played a key role in driving the brand’s creative direction. I’ve contributed to the rapid growth of the parent company, All Star Elite, helping expand its retail footprint from 2 to over 15 locations through impactful investment pitch decks. My responsibilities have included designing multiple sneaker styles, apparel collections, and developing custom packaging – from product boxes to branded store bags – aligning the brand’s aesthetic with its mission of delivering quality, style, and cultural relevance.