Branding Package for upscale dining restaurant with Soul Food Lounge aesthetic

my role

Branding, Packaging, Retail Development, Graphic Design

project details

The LVH is an upscale dining experience located in the heart of the Hamilton-Lauraville neighborhood! Their modern take on classic southern cuisine is made with love and from the soul including vegetarian and vegan options. Every plate at The LVH by Taste This is an expression of love for the craft, for the culture, and for the people who made their success possible. The LVH hosts jazz brunches on the weekends and other live entertainment.

The key elements of Jazz, Soul, and elegance needed to be implemented in the branding package to reflect the high level of cuisine being served. A wordmark, monogram submark, and menu were the highlights of the project. Capturing the essence of the food through design was the achievement.