Thinking Different
Lead Graphic Designer for Los Angeles based, tech inspired streetwear brand.
my role
Illustration, Apparel Design, Graphic Design, Footwear Design, Product Development, Creative Direction
project details
Thinking Different is a forward-thinking, tech-inspired brand rooted in the culture of pre-y2k futurism and the growing reign of tech in our lives. Using the nostalgia of vintage computers and inspiration from movies such as the Matrix & Hackers, the brand creates a modern day juxtaposition between the tech world and streetwear. Since its inception, along with the owner, I have been the Lead Graphic Designer creating multiple collections of apparel, shoes, accessories, and packaging seamlessly incorporating contemporary elements while maintaining the nostalgic look. Thinking Different has grown exponentially even being sold at nationwide retailer, Pacsun and Feature.